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Author: Neville Hobson

  • Showcase your communication talent at SNCR Excellence in New Communications Awards

    The Society for New Communications Research (SNCR) has issued a call for entries for the 5th Annual Excellence in New Communications Awards, to be awarded in November. SNCR is a global non-profit research and education foundation and think tank, based…

  • Preparing for the next Twitter wave

    Twitter hit  a new milestone yesterday – 20 billion tweets. According to Mashable, the milestone comes just two months after the service hit 15 billion tweets and about five months since it reached 10 billion, indicating that activity levels on…

  • Valuable insights for marketers if they listen

    The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted…

  • The huge potential of India

    Swedish internet monitoring and analytics firm Royal Pingdom posted some great metrics today on which countries are the largest in terms of internet users and speculates on what the future might hold. While the primary chart in Royal Pingdom’s post…

  • FIR Interview: Augie Ray, Forrester Research

    Senior Forrester analyst Augie Ray speaks with FIR co-host Shel Holtz about The ROI of Social Media Marketing, a new report from Forrester Research that goes beyond the financial measures to address a variety of ways to assess the impact…