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Author: Neville Hobson

  • The Hobson and Holtz Report – Podcast #548: May 24, 2010

    Content summary: Manish Mehta’s NCF10 keynote posted as an FIR Speakers & Speeches podcast; FIR’s at the Dell B2B Social Media Huddle in London on May 25; What’s up?: Google Wave revamped and available to everyone, Microsoft is the most…

  • No ifs or buts from Zappos

    What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up…

  • Where does Ambi Pur fit in Procter and Gamble’s social media plans?

    Strolling through Tesco on Saturday, a particular product display caught my eye, for two reasons: its packaging with the word “New” prominent in its use; and the linking together of a leading consumer brand with a respectable non-profit scientific and…

  • FT iPad Edition first impressions

    For much of the past week, I’ve been lucky enough to have had my hands on an iPad, thanks to 33 Digital, the FT’s PR agency. I was trying out the Financial Times iPad Edition, an app the FT made…

  • Ready for the 2nd Dell B2B Social Media Huddle

    Plans are almost final for the second Dell B2B Social Media Huddle taking place in central London next week, on Tuesday May 25, which I’m helping organize with Kerry Bridge at Dell. If you’re an in-house business-to-business communicator or marketer…