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Author: Neville Hobson

  • FIR Interview: Scott Monty, Head of Social Media, Ford Motor Company

    The Ford Motor Company is one of America’s iconic brand names recognized worldwide: one of the so-called ‘Big Three’ US automakers – the other two being General Motors and Chrysler – all presently embroiled in US government actions to support…

  • The Hobson and Holtz Report – Podcast #405: December 11, 2008

    Content summary: FIR Interview with Guillaume du Gardier, Ferrero, posted, two more interviews and book reviews coming; discussion: Forrester’s report on rethinking your corporate blogging ideas, which will be the focus in next FIR Live on BlogTalk Radio on Dec…

  • Love and hate at Le Web 08

    The Le Web tech conference in Paris may now be over and done with for another year but criticism about some organizational elements – notably the wifi, temperature and food – continues. I wasn’t at the event so obviously I…

  • FIR Interview: Guillaume du Gardier, Ferrero

    Ferrero is one of the world’s largest chocolate producers, the owner of brands such as Ferrero Rocher chocolates, Nutella chocolate-hazelnut spread, Tic Tac mints and Kinder. Like many consumer products companies, Ferrero has traditionally been a big spender on TV…

  • The bailout pictured

    (Click the image to see the larger original.) How do you react when you see some of the numbers that talk about how much various government bailouts will cost in the global recession that we’re surely heading into? I tend…