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Author: Neville Hobson

  • Motrin: Where’s the authentic voice?

    Earlier I posted about the Motrin kerfuffle and the opportunity it presents brand owner McNeil to listen to customers and engage with them. Reading the apology text again that McNeil posted on the Motrin home page (above), there are a…

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite…

  • The Hobson and Holtz Report – Podcast #398: November 17, 2008

    Content summary: Plans for show #401 on Thanksgiving Day; Shel on a Media Bullseye panel; Neville reflects on a Windows Live briefing in London from Microsoft; FIR Interview with Chuck Hester coming; Michael Netzley reports from Singapore on internet addiction…

  • 5 tips to being safe online

    The email I received this morning from PayPal was such a genuine-looking one, it almost had me fooled. Except it wasn’t from PayPal at all but instead an attempt at phishing. The first giveaway that it may not be the…

  • Change the game to suit the player

    There’s talk that Barack Obama will have to give up doing email once he moves in to the Oval Office. […] The US president-elect is likely to give it up, aides told the New York Times, because transparency laws would…