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Author: Neville Hobson

  • FIR Interview: Robert Cox, President, Media Bloggers Association

    When the Associated Press issued a takedown notice to a blogger for citing AP material, a firestorm ensued. In the middle of the controversy was Robert Cox and the Media Bloggers Association. Cox met with AP’s Jim Kennedy in an…

  • The Hobson and Holtz Report – Podcast #360: July 7, 2008

    Content summary: Introducing the FIR community browser toolbar; next FIR Live on July 26; upcoming FIR Interviews; discussion: the dispersed staff; the Media Monitoring Minute with CustomScoop; News That Fits: Turner Entertainment’s multimedia campaign aims to raise the profile for…

  • Blogging to the future

    In the CIPR workshop in London, showing everyone how easy it is to create a post with WordPress. Hot quote from participant Zena Martin: If you’re not on Twitter, you’re nowhere! Yes, we’ve been looking at Twitter, too. (I’ll be…

  • Smart blogger relations

    There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right. I’ve written here a few times on this topic which I tend to refer…

  • Print on the go with Polaroid PoGo

    I met with some folk from Polaroid and PR agency Clarion Communications last Thursday evening to see and talk about the latest product Polaroid has just launched in the UK – the Polaroid PoGo. This portable device you see pictured…