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Author: Neville Hobson

  • LG blogger relations case study

    Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study…

  • The Hobson & Holtz Report – Podcast #358: June 30, 2008

    Content summary: Neville’s in Manchester; Michael Netzley reports from Singapore on a Text 100 survey of Asian bloggers, and on a professional conference in Singapore and an academic conference discussing China’s Internet; the Media Monitoring Minute with CustomScoop; News That…

  • The new marketing in Manchester

    Tomorrow I’ll be in Manchester participating in Marketing 2.0, a half-day seminar from KMP Interactive Marketing and Technology. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies.…

  • It can’t be harnessed

    Reading Jeremiah Owyang’s post on phrases he overhears when people talk about social media reminds me of another one that I hear all too frequently: “Let’s harness the power of social media.” ‘Harness’ is one of the words many communicators…

  • FIR Speakers and Speeches: Social Networks and Business Communication

    Content summary: Shel Holtz presents Social Networks and Business Communication, a session during the ‘All-Star’ slot at the IABC International Conference in New York City on June 25, 2008. (The All-Star track features speakers who have received high ratings during…