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Author: Neville Hobson

  • The Hobson & Holtz Report – Podcast #351: June 5, 2008

    Content summary: Travels this week; next FIR Live on BlogTalk Radio on June 11; follow up: PRSA video response to CBS News; Shel reports from Minneapolis; the Media Monitoring Minute with CustomScoop; new ways of pitching; Offbeat Guides brings personalization…

  • Brand opinion snapshots

    Something new I heard about yesterday during the Social Media Influence conference in London (an outstanding event, btw, and a post likely to come) is Brand Tags. This is another place on the web that’s worth paying attention to when…

  • The Hobson & Holtz Report – Podcast #350: June 2, 2008

    Content summary: Vote for FIR on Podcast Alley; Next FIR Live call-in shows: June 11 and June 14; Neville’s in Germany, Shel’s in Baltimore; Michael Netzley’s Asia Report; One-Minute News: PR challenges include a scarf that became a liability and…

  • What social media influence is about

    How social media is shaping corporate reputation management, marketing and communications is the primary theme of Social Media Influence, a one-day conference in London I’ll be speaking at this Wednesday June 4. I’m on a panel to discuss the big…

  • The legitimacy of print on demand

    Earlier this year in an episode of our FIR podcast, Shel and I discussed legitimacy of print on demand, a topic that resulted from some emotional and critical posts about print on demand and vanity publishing. Essentially, the original poster…