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Author: Neville Hobson

  • GM Europe launches executive blog

    Yesterday, General Motors Europe launched Driving Conversations, a new executive blog. We have an exclusive FIR interview with Chris Preuss, GM Europe’s Vice President of Communications, about the new blog, recorded a few days ago ahead of the public launch.…

  • FIR Interview: Chris Preuss, GM Europe, on ‘Driving Conversations’ – May 20, 2008

    One of the earliest adopters of social media for a strategic business communication purpose is General Motors, whose FastLane blog began in January 2005. FastLane has been said by Bob Lutz, founding blogger and the company’s Vice Chairman, to be…

  • The Hobson & Holtz Report – Podcast #346: May 19, 2008

    Content summary: New FIR Interview published; FIR Live on BlogTalk Radio May 24; Michael Netzley reports from Singapore on internet control in China and asks about the business implications; the Media Monitoring Minute with CustomScoop; marketing Steven Spielberg, George Lucas…

  • New FeedDemon 2.7 makes RSS a speed demon

    A new version of RSS aggregator FeedDemon was released on Friday which I think is an essential upgrade if you’re an existing user. While new version 2.7 does include quite a few bug fixes and improvements to some functionality, according…

  • Bill Gates in black or white

    This PC Pro magazine cover-double of Microsoft chairman Bill Gates caught my eye the other day. It’s the June 2008 edition of the magazine, just out. Two different covers but exactly the same content in each version. Each contains an…