Author: Neville Hobson
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Boris no longer the joker in the pack
Who gets the last laugh? asks Nick Robinson, the BBC’s political editor, in a summary yesterday of the campaign and result of the 2008 election for London mayor. As everyone now knows, Boris Johnson won the contest and officially takes…
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FIR Speakers & Speeches: Employees Are the Brand – Apr 23, 2008
Content summary: Shel Holtz presents a breakout session on the blurring lines between internal and external communications at the Society for New Communications Research New Communications Forum in Santa Rosa, California, on April 23, 2008. The session delves into internal…
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FIR Speakers & Speeches: ROI of Online Press Releases – Apr 23, 2008
Content summary: Dr Mihaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa Rosa, California. The study was developed by…
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Feel the brand with Braille
Ever since I got back from Stockholm a couple of weeks ago, where I participated in the Disruptive Media conference, I’ve been dogged with a dreadful cold that doesn’t want to go away. Earlier this week, it evolved into nasal…
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The Hobson & Holtz Report – Podcast #341: May 1, 2008
Content summary: Upcoming FIR Book Reviews and FIR Interviews podcasts; Dan York reports on blog security, Twubble and finding Twitter followers; the Media Monitoring Minute with CustomScoop; Reuters Thomson publishes code of business practice and ethics: how good is it…