Author: Neville Hobson
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Delicious: Preserving a big piece of social web history
Bookmarking interesting content you encounter on your travels around the web is very much a second-nature act these days. See and save it now, read or share it later. It wasn’t always as easy as that until Delicious came on…
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The big asks of British Airways
It’s hard to know what to fully make of the dreadful mess in which British Airways finds itself today. It follows over three full days of massive disruption to the airline’s business that has resulted in wide scale flight cancellations…
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The end of AVE in PR?
If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount…
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Opera: a good browser alternative to Google Chrome
For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a…