Author: Neville Hobson

  • The Hobson & Holtz Report – Podcast #296: November 26, 2007

    Content summary: Geeking out with the Nokia N95 8GB and the Marantz PMD-620; using seesmic for ‘visual twittering’; discussion: measuring social media; the Media Monitoring Minute with CustomScoop; Skype’s brewing PR problem over the withdrawal of SkypeIn 0207 numbers; the…

  • A brewing PR problem for Skype

    I’ve been hearing more about some people’s unhappiness with Skype over the withdrawal of London 0207 SkypeIn numbers. I’ve not had any email from Skype to say my SkypeIn number is one of those that will be withdrawn. Is it…

  • The no-morals approach to YouTube video marketing

    Would you employ tactics like fake headlines, paying bloggers, and creating multiple accounts on discussion forums as part of your communication to get a video noticed on YouTube? These are among the tips in The Secret Strategies Behind Many "Viral"…

  • Skype in is Skype out for some users

    With the success some Facebook groups have had recently in influencing opinion or even changing courses of action by large organizations, I wonder what the results will be for a new protest group that’s been formed on the social networking…

  • The saviour for English football

    I’ve never watched The Likeaballs, a cartoon TV series for kids on the BBC’s Ceebeebies channel at 7am every weekday. I’m a bit outside the target demographic :) But could The Likeaballs be the saviour for English football now that…