Author: Neville Hobson
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Dell launches Dell Shares investor relations blog
You’ll learn about this in the blogosphere first. Today, Dell launched Dell Shares, its new blog designed to do for its investor relations development what Direct2Dell has done for its customer relations – enable the people in Dell to directly…
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FIR Interview – Lynn Tyson, VP Investor Relations, Dell, on Dell Shares: Nov 1, 2007
In July 2006, computer systems company Dell launched Direct2Dell (initially called ‘one2one’), its first public blog designed to be an extension of Dell’s direct business model where the company “learns and improves by listening to customers.” During the 18 months…
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FIR Interview – David Carter, CTO, Awareness: October 30, 2007
Forrester Research recently released a case study chronicling the implementation of blogs as an enterprise communication tool at 150-year-old financial services company Northwestern Mutual. The blogs, intended to drive a change to the organization’s culture, instead resulted in increased productivity…
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FIR Interview – John Penberthy-Smith, Hutchison 3G UK: October 29, 2007
3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a…