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Author: Neville Hobson

  • Twitter needs some super strength and agility

    Twitter has been down for most of today. Quite a bit longer than the 2.5 hours mentioned in an original site notice. What is working is competitor Jaiku. A lot of people in my Twitter circle use that service as…

  • The PR battleground for social networks

    With social networks like Facebook and MySpace in the news a great deal, I find it interesting to get a sense of the depth of behind-the-scenes business planning going on and the role of PR in that planning. According to…

  • Virtual credit cards arrive in Second Life

    Yesterday I signed up for a credit card that I could use in Second Life. Today the approval came, so watch out virtual shops! The credit card comes from First Meta, a financial services firm based in Singapore, that has…

  • GM Europe launches social media newsroom

    When you think of General Motors and social media, you tend to think of the FastLane Blog and GM vice chairman and corporate blogger-in-chief, Bob Lutz. GM were pioneers when FastLane launched in January 2005, setting a standard for the…

  • Required reading: How do blogs measure up

    One of the benefits of being an IABC member is Communication World, the magazine for members. The September/October edition, which arrived in the mail today, is packed full of great content and is one of the better issues I’ve read in…