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Author: Neville Hobson

  • FIR Interview – Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007

    In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis. As a prelude to Defensive Branding 101: Troubleshooting…

  • Welcome AdAge Power150 visitors

    Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to…

  • How to understand social bookmarking in 3 minutes

    Lee LeFever has done it again. If you didn’t understand RSS, Lee explained it so simply last April that my mother would understand it after watching Lee’s elegant video. Now it’s the turn of social bookmarking. If you’re not really…

  • MyRagan TV: YouTube for communicators

    Chicago-based Ragan Communications have launched the latest development of their social networking presence for communicators – MyRagan TV. A complementary integrated part of MyRagan.com, the new offering enables anyone who’s already signed up for MyRagan to use the free service.…

  • Cuts from FIR #264

    Overflows from today’s FIR #264: Efforts to form a blogger union Report released of an international study on the priorities for PR research If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What…