Author: Neville Hobson

  • The bad taste of Virgin Atlantic

    Today, British Airways was fined £270 million for colluding in a price fixing arrangement with rival airline Virgin Atlantic. This is the culmination of a sorry tale of greed and illegal practice that led to the departure of BA’s communications…

  • FIR Interview – Sallie Goetsch at iMeme Conference: July 31, 2007

    Our correspondent Sallie Goetsch (rhymes with “sketch”) attended the Fortune magazine iMeme conference on July 12-13 in San Francisco and recorded a series of interviews. Sallie’s interviewees included the following: Sam Whitmore, Sam Whitmore MediaEva Chen, Trend MicroPaul Plushckell, SpigitKeith…

  • Sun Microsystems lowers the bar on financial communication

    Yesterday, Sun Microsystems reported their financial results for 2007. A routine communication activity for a publicly-listed company, with a press release, earnings call and presentation for the financial community, employee communication, interviews with journalists, conversations with shareholders, etc. Most definitely…

  • Cuts from FIR #262

    Overflows from today’s FIR #262: Top global brands ranked according to BusinessWeek/Interbrand survey Google updates Google Earth Enterprise If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

  • The Hobson & Holtz Report – Podcast #262: July 30, 2007

    Content summary: You can contribute to the show notes wiki; vote for FIR in the Podcast Awards 2007; what listeners think of FIR Cuts; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on The Age of the Vanishing Context,…