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Author: Neville Hobson

  • GSK and JNJ enter the corporate blogosphere

    Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues. The two companies – GlaxoSmithKline and Johnson & Johnson – have clear but different goals for…

  • The podcasting book is now shipping!

    A nice visit today from the UPS guy with two boxes containing copies of How to Do Everything with Podcasting, the book about, well, podcasting written by Shel Holtz and me. Today’s the day the book is now actually available…

  • The Hobson & Holtz Report – Podcast #249: June 14, 2007

    Content summary: Shel’s in Chicago; upcoming episode 250; the European Communication Summit in Brussels; the Media Monitoring Minute with CustomScoop; Dan York reports on lifestreams, Jaiku and fractured conversations; social networking and time challenges: are we facing an attention crash?;…

  • Blame it on Brussels

    One of the things I love about conferences is meeting new and interesting people. One of the other things is connecting with people I know (as I mentioned the other day). On both counts, being in Brussels over the past…

  • The Hobson & Holtz Report – Podcast #248: June 11, 2007

    Content summary: Shel’s on his own today; Neville’s in Belgium; Media Monitoring Minute; follow-up on PR agency effort to recruit social media consultants; Lee Hopkins’ Report; One-Minute News: NBC releases widgets, Apple fans post iPhone commercials to YouTube, McDonalds takes…