Author: Neville Hobson
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How you communicate is as important as what you communicate
One of the foundational aspects of effective communication I’ve always believed in is to do with how you present your message to your intended audience. You may have a terrific story to tell but if you can’t attract attention to…
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A tour through Mary Meeker’s 2016 internet trends report
One publication that’s eagerly awaited by anyone looking for the big-picture view on internet trends in the coming few years, backed up by credible and authoritative facts and figures, was published on June 1. The 2016 edition of venture capitalist…
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Hyper reality: merging physical and virtual realities
Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that…
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Ad blocking: reaching a tipping point for advertisers, publishers and consumers
Last week, mobile operator Three UK announced it will block advertising on its network in a trial taking place in mid June. Three’s action marks a new milestone in long-running arguments about online advertising between the online advertising industry, individual…
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Re-imagine IBM
Last December, when I started telling friends that I would be joining IBM as a full-time employee, I received some mixed responses. Of course, all were well-wishing but some came with quizzical looks and the question “IBM? I couldn’t imagine…