Author: Neville Hobson

  • Social media growth driven from Asia, apparently

    Social media and blogging is soaring with Asia a key growth market, according to research conducted by Universal McCann as reported by Brand Republic on May 11. While I have some concerns about this story (see below), some of the…

  • The search for Madeleine even reaches Second Life

    Wherever you are in the world, you’d have to have been completely disconnected from everything during this past week if you have not heard about Madeleine McCann, the little British girl abducted in Portugal. It continues to be the lead…

  • The Hobson & Holtz Report – Podcast #239: May 10, 2007

    Content summary: Sallie Goetsch (rhymes with sketch), pictured, is guest co-host; Shel’s in Chicago and sends in two interviews: with Dave Kligman, AAA, and measurement guru Katie Paine; the podcasting book goes to press; the Media Monitoring Minute with CustomScoop;…

  • Daily Telegraph starts reader blogs

    Today the Daily Telegraph newspaper launched My Telegraph, a free service that enables readers to set up their own blog. An interesting move – a first by a national UK newspaper? – which is a good example of how a…

  • The podcasting book now looks real

    It’s been a long time coming, but the content of “How to Do Everything with Podcasting” is about to go onto the printing presses and emerge in a few weeks’ time as an actual book. This is the book about podcasting…