Author: Neville Hobson
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The Hobson & Holtz Report – Podcast #201: December 28, 2006
Content summary: Two new interviews and a book review posted; ethics Skypecast is on Jan 13; Lee Hopkins eulogizes on FIR; Mitch Joel’s international 6POS podcast; the ways PR agents piss off journalists, and a few companies that do it…
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The great PR cock-up
The phrase “damned if you do, damned if you don’t” seems to be an appropriate idiom to describe a developing kerfuffle surrounding Microsoft’s latest blogger outreach campaign ahead of the launch of Windows Vista at the end of January. Concisely,…
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Finding the real aphrodisiac
It’s been said that we now live in an attention economy, what I equate to what everyone used to call ‘information overload.’ It addresses a situation where there is so much to which you could give your attention that the…
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Two new FIR podcast episodes
Shel was busy during Christmas producing two new FIR podcasts which he’s posted to the FIR site: FIR Book Review – “Citizen Marketers: When People are the Message,†by Ben McConnell and Jackie Huba, authors of the Church of the…
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A Christmas characterization
Christmas or Christmas Day is an annual holiday characterized chiefly as a time for getting together with one’s family, spreading goodwill, feasting, and exchanging presents – Wikipedia definition. That’s as good a definition of modern Christmas as any I’ve seen,…