Author: Neville Hobson

  • Today’s the day – crayon launches

    Under four hours to go until we formally launch crayon today in Second Life. As you might imagine, I’ve devoted much of my time this week in preparing for this event. So not much else has caught my attention. Emails…

  • Why blogging matters to marketers

    Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: […] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging…

  • The Hobson & Holtz Report – Podcast #183: October 23, 2006

    Content summary: The big news about our new venture – crayon; dramatic increase in global broadband penetration; the trouble with the word ‘expert’; improving customer service with support tag beacons; World Bank to back content companies; Lee Hopkins reports; Edelman’s…

  • Is IE7 really ready for prime time?

    Like many people, I’ve upgraded my copy of Internet Explorer to the latest version 7 for Windows XP released last week. My update happened automatically via Microsoft Update. I’ve been using the various betas for a while so I didn’t expect…

  • It’s time to unveil crayon

    The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman. The new company is called crayon and will be…