Author: Neville Hobson

  • Microsoft’s ham-fisted Skype communication vs a compelling business rollout

    Microsoft’s ham-fisted Skype communication vs a compelling business rollout

    Back in the very early days of this century, one of the best disruptive services to emerge after the dotcom bubble was Skype, the free software program that lets you make and receive phone calls over the internet for free…

  • Car driving evolving into an autonomous car experience

    Car driving evolving into an autonomous car experience

    How cars are evolving into ‘experience platforms’ and not simply mobile devices to get you from A to B is a topic of huge interest to anyone paying attention to the crossroads where the automotive industry, technology innovation and human…

  • TalkTalk: Is it time to RunRun?

    TalkTalk: Is it time to RunRun?

    It’s the stuff of PR nightmares – a company embroiled in its most significant crisis, one that has wider implications in society at large, with negative press and other opinion wherever you look, watch and listen; and photos (like the…

  • Changing times

    Changing times

    “Did you remember to turn the clocks back last night?” That used to be a common question at this time of year when we wind our clocks back one hour to return to GMT (or UTC if you want to…

  • Authentically personal

    Authentically personal

    Since Google started Google Doodles some years ago, the now-ubiquitous graffito-like illustrations appear in your Chrome browser on a near-weekly basis to replace the standard Google logo and mark the birthday of a notable public figure or event. Today, the…