Author: Neville Hobson
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Branding your memory
A great feature on the BBC website looks at corporate slogans, those tags or straplines accompanying a corporate brand. Some good examples from companies, principally in Europe, of the types of brand promise such slogans (hopefully) evocate and which arguably have…
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Why no one trusts politicians and CEOs
I can think of no better example of why politicians and business make for a poisonous and untrustworthy mix than the unfolding disaster at EADS, the parent company of Airbus, and the delays in bringing to market the new A380…
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Great endurance racing at Le Mans
A terrific sports event has just got underway in France – the 2006 Le Mans 24 Hour Race, the world’s most famous endurance race for sports cars and their drivers. I’m not an avid motor racing fan so I’m not…
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The legacy of Bill Gates
Reading the many different opinions of people about the news that Bill Gates will step down as Microsoft’s chief software architect in two years’ time gave me cause to reflect on what an amazing time the past twenty-five years has been…
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Meeting and podcasting in Brussels
I had a great day in Brussels yesterday at the IAOC European conference “Where Content and Technology Meet,” during which Shel and I delivered the keynote presentation “Communicating on the Read/Write Web.” We repeated the delivery method we used for the…