Author: Neville Hobson
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FIR Interview – Eric Mankin, Babson Executive Education: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a…
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The Hobson & Holtz Report – Podcast #144: June 8, 2006 – New York Edition
Content summary: Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer…
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FIR Interview – Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about…
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FIR Interview – Russ Klein, CMO, Burger King: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King…