Author: Neville Hobson
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Social media drives greater employee engagement
Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance. The case study describes how the firm…
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Are you curious?
Well, it got my attention, whatever it is. Ninety minutes before finding out…
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Spam has its plus points
One of the side effects of blog comment spam is when you get such a torrent of stuff all pitching the same thing, you can end up getting an education. The majority of comment spam I’ve been getting in this blog…
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The real symbiosis between PR and journalism
It is a self-regarding conceit of journalism that we are the dogs for whom public relations furnishes the lamp posts, says John Lloyd writing in the Financial Times. In a jaundiced view of the relationship between journalism and PR in…
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FIR Speakers & Speeches – Jason Goldberg, CEO, Jobster.com: April 20, 2006
Welcome to For Immediate Release: Speakers & Speeches, a 51-minute podcast recorded live from San Francisco, California, USA. Waggener Edstrom account exec Steve Fielding assembled an intimate group (including FIR co-host Shel Holtz) to meet and talk with Jobster.com CEO…