Author: Neville Hobson
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Expect the unexpected the next time you buy
More evidence of changes in traditional marketing that will change consumer behaviours. If you think that a Coca-Cola vending machine will only dispense Coke, think again: Anyone slotting money into a Coca-Cola vending machine in Dublin may find a lot…
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Podcasts growing at 15% a month – FeedBurner report
In a report on podcasting to be published today, RSS feed management company FeedBurner say that their service is now managing just under 45,000 podcast feeds. Contrast this number with the 6,000 podcast feeds the company was managing at the…
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Blogger relations the right way
Shel Holtz is doing something very interesting, something that every PR practitioner should pay attention to. It’s also something that any business person should be aware of, especially those who believe PR people and blogs don’t fit well together. Shel’s…
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The Hobson & Holtz Report – Podcast #129: April 17, 2006
Content summary: Gizmo today, not Skype; FIR listener survey update; blogger relations and how PR should pitch bloggers; blog commenting, engagement and Starwood Hotels new blog; Lee Hopkins reports; the .eu domain name controversy; Firefox Flicks grassroots marketing contest; listeners’…
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The blogosphere continues to grow
The latest stats on the English-language blogosphere from Technorati show continued growth, maintaining the doubling in size that has been consistent for the past few years: Summary: Technorati now tracks over 35.3 million blogs (English language) The blogosphere is doubling…