Author: Neville Hobson

  • Web 2.0 certification

    How up-to-the-mark is your site as far as Web 2.0 is concerned? Are you at the bleeding edge with Ajax, tagging, Google maps or community content? Silly or mis-spelled names and rounded corners? Now you can find out via the…

  • Using Digg to game the stock market

    In yesterday’s show #120 of FIR: The Hobson & Holtz Report podcast, Shel and I talked about the teenager who gamed Google News with a fake press release. That pales in comparison to this story from VNU’s Silicon Valley Sleuth…

  • L’Oreal snaps up British icon

    Now this is an interesting business acquisition, announced today: High Street beauty products retailer Body Shop has agreed to be taken over by French cosmetics giant L’Oreal in a deal worth £652m. The offer of 300p a share from the…

  • Communication measurement 101

    I was reading some of the excellent commentaries posted in the new IABC Communication Commons series of blogs which launched last month. One gem in particular caught my attention – Connecting inputs to outcomes, a common-sense and concise view of…

  • A mission for TypePad

    If you use the TypePad hosted blog service, you’ll likely find TypePad Hacks extremely useful as a resource to figure out how to, well, hack TypePad. You’ll undoubtedly find the 40 ways TypePad could rock even harder very useful in…