Author: Neville Hobson

  • Excellent hack for K2 WordPress theme

    One of the things I continue to find a bit tricky with WordPress and the customized K2 theme I have on this blog is tweaking the sidebar to include or exclude elements on certain pages. Until now, I’ve been digging…

  • Disclosure and transparency: It’s PR 101

    Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday. Concise recap: This is about US retailer Wal-Mart and how they are…

  • Biz-Tech-News: Headlines 10-Mar-06

    Amazon Considering Downloads CEBIT: Origami Devices–Will Anyone Buy Them? Central Contact List Disabled for older Skype versions Forbes reports billionaire boom Google to pay $90m in ‘click fraud’ suit Handheld PC dominates Cebit start IBM Boosts Supercomputer Data Speed by…

  • One-click PR pitch

    With all the serious talk in recent weeks about how to pitch bloggers, it’s good to see that some in the PR blogger community can keep their tongues firmly in their cheeks and provide a little light relief to balance…

  • The Hobson & Holtz Report – Podcast #118: March 9, 2006

    Content summary: Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; clueless pitches and the ‘PR die!’ meme; TPG Post sponsors stamp collectors’ blog; John Cass and Toby…