Author: Neville Hobson
-
Shell’s big QR code experiment
When I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our…
-
FIR Interview: IABC 2015-16 Chair Michael Ambjorn
The International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the keynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair…
-
FIR #812: Algorithms vs Trusted Human Editors
Intro: Welcome to FIR B2B co-host Paul Gillin; first episode of Digital India has been published; Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead which is…
-
Why Magna Carta matters
Today, June 15, 2015, marks the 800th anniversary of the sealing of the Magna Carta in 1215, a document that to this day is widely considered part of the so-called unwritten constitution of the United Kingdom; and continues to be…
-
FIR Book Review: ‘Trust Me, PR Is Dead’ By Robert Phillips
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR…