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Author: Neville Hobson

  • Goodwill 2014

    Greater love and understanding for other people – these aren’t bad sentiments this Christmas 2014 when you consider some of the recent events that have caused such grief and anguish around the world. “Peace and goodwill to all men,” is…

  • The Hobson and Holtz Report – Podcast #787: December 22, 2014

    Intro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar “Social Media Marketing vs Social PR” available; Quick News: PCs are still tops for video viewing, Doximity the ‘LinkedIn for doctors’ has signed up more than half…

  • Making a QR code useful isn’t rocket science

    A technology that’s often subject to much criticism is QR codes, those square symbols that enable a barcode scanning app on your smartphone to interpret the data they contain and deliver information to you when you scan them Much of…

  • Social marketing and social PR: never the twain shall meet?

    Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as…

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  • The Hobson and Holtz Report – Podcast #786: December 15, 2014

    Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means…