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Author: Neville Hobson

  • Movie marketing with imagination comes to LinkedIn with Taken 3

    Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is…

  • The Hoover metaphor

    A report last week in The Guardian about the UK digital ad market includes this text: Google and Facebook will hoover up the market between them, it says. “Hoover up?” This is not new by any means, but it is…

  • The Hobson and Holtz Report – Podcast #785: December 8, 2014

    Intro: Marking a milestone with an eighth #twitterversary; Quick News: Agencies can’t ask staffers to casually tweet nice things about clients, mothers staged a public breastfeed protest outside Claridge’s Hotel in London this weekend, who’s watching videos and on what…

  • Marking eight years of Twitter

    I remember when I first started hearing about Twitter, in the summer of 2006 less than six months after the service started earlier that year. As the year progressed, the name kept popping up in blog posts and comments –…

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  • Mobile can grow, but publishers are losing out on revenue

    A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make…

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