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Category: Advertising

  • Vine comes to Android

    With some fanfare in the tech press, hot video app Vine made its debut today on Android devices. Until now, the popular Twitter-owned app has been available only for Apple devices. There’s no doubt that Vine has captured imaginations worldwide…

  • Survey reveals youthful aspirations for the future of business communication

    One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires…

  • Your gleeful inner child: a marketing winner for Evian

    Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies,…

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  • The sound of an F-type

    Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD…

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  • Tips and tricks that make Twitter useful to your business

    If you’re new to considering Twitter as a communication tool for business purposes – or even if you’re pretty experienced with it – it will be worthwhile taking a look at the re-launched Twitter for Business website. The content in…