Category: Advertising
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What if Brancott had got it right with their QR code?
QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about…
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Gangnam Style heads towards a billion views
840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11. Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1 Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. If you’ve not…
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The secrets of making viral videos
Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask.…
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As it turns out, Apple isn’t above the law (and which is a bit behind the times)
When Apple posted an apology on its UK website last month as part of the price it paid in losing a lawsuit brought by Samsung, it didn’t endear itself well to the High Court. The lawsuit was filed by Samsung…
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Just because Apple had to doesn’t mean they want to
Apple has posted a statement on its UK website that is the apology it was ordered to publish by a High Court judge as one result of losing the case in a lawsuit filed by Samsung seeking a legal declaration…