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Category: Advertising

  • Paying with your smartphone at Starbucks UK

    When Starbucks announced recently that an Android app is now available in the UK to let you pay for your coffee and other products in store with that app, I was looking forward to trying it out. And I finally…

  • The future for QR codes can be rosy

    Whenever I read reports that assess how poorly QR codes and other barcodes are doing, and the unhappy outlook for their future, I’m always reminded of Hugh McLeod’s classic cartoon from 2007 you see here. A new report from eMarketer…

  • Do corporate apologies make any difference?

    Reading today’s Telegraph over breakfast this morning, I opened page 6 to see a large display ad by Barclays Bank, pictured, containing an open letter of apology signed by its chairman, Marcus Agius. The apology is to do with the…

  • Twitter: Where off the record is on the record

    There can be few people who wouldn’t agree that Twitter use by people is very much part of the mainstream these days. Even if you don’t use Twitter yourself – meaning, you don’t have a Twitter handle nor do you…

  • A universal story for the Olympic Games

    Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1…

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