Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Advertising

  • Evolving the shopping experience

    I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…

  • Story-telling the Audi way

    German car maker Audi has published a terrific video that tells a compelling story about teamwork, technology, individual courage and stamina – all requisite elements of what Audi looks for to win the Le Mans 24-Hour Race again this year…

  • Get ready for advertisers’ real-time bidding

    Does this scenario reflect your recent online experiences? You are browsing for lampshades on a department store’s website. You grow bored, and surf across to the website of your favourite daily newspaper. Mysteriously, the lampshades follow you: an advertisement for…

  • Are you really ready for the mobile consumer?

    Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline;…

  • Tweet outside the box

    Simple but imaginative: […] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time,…