Category: Advertising
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Shopkick may redefine consumer loyalty
One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of…
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Messaging the moving target
The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles, reports MercuryNews.com. The move is intended as a money-maker for a state facing a $19 billion deficit,…
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Football merchandising kicks off
It’s under a week to go before the 2010 world cup kicks off in host country South Africa with the first match being Uruguay vs France on June 11. Here in England, it’s now hard to go anywhere without being…
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Earth Hour 2010 today
As I write this post, Earth Hour 2010 gets underway off the coast of New Zealand, when the diesel generators on the Chatham Islands are turned off, as the first of 125 countries and territories sets in motion a 24-hour…