Category: Advertising
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Campaign creativity in Latin America
If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 – nine of them…
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Meet the ridiculous David Cameron
I bet that Conservative Party communication planners didn’t imagine that the result of the billboards of David Cameron plastering poster sites up and down the country this week (click the thumbnail for the full image) is the soft backlash that…
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Marketers ‘destroy customer relationships online’
A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is…
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Advertorial sharp practice
If you ever get a phone call from a company called PSCA International asking you to contribute an article for one of their magazines (which they call books), don’t get suckered into agreeing to do something and then finding out…