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Category: Advertising

  • The bikini barista comes to town

    Is Bikini Espresso Cafe a clever niche-marketing idea, or just stereotypical exploitation of women, masquerading as a smart business move? Brand Republic reports: A US firm is planning to launch a chain of coffee shops staffed entirely by bikini-clad women…

  • Old media promotes Google new media

    The battlelines between Google and Microsoft seem to be getting clear. Search: Yahoo sells out search to Microsoft Operating Systems: Google plans a rival computer operating system Next-Generation Productivity Apps: Microsoft intends to launch Office into The Cloud I make…

  • Twitter marketing: genuine works

    It’s advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series. Websites, too, employing all the latest audio-visual and social media magic…

  • Numbered days for Phorm

    The plans of behavioural targeting firm Phorm for spying on what people do online look to have taken a terminal hit as The Guardian reports. The announcement today of BT’s pull-out suggests it could be hard for Phorm to continue…

  • The ridicule of Parliament

    This morning, I picked up a copy of today’s Daily Telegraph, the edition of the paper that includes “The Complete Expenses Files,” a 68-page report detailing the revelations about MPs’ expenses that the paper has been publishing every day for…