Category: Advertising
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Government to ban product placement on TV
One of the great things about digital TV and a personal video recorder (PVR) is the ease with which you as a viewer can wholly control what you watch. With the exception of the news, I rarely watch TV as…
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Courageous decisions helped regain brand trust
I watched a fascinating documentary on the Virgin1 TV channel last night – the story of the Tylenol poisoning crisis in 1982. Seven people died in the Chicago area after ingesting Tylenol Extra Strength capsules that had been deliberately laced…
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Spot the typo
Well, perhaps not a typo exactly, although the Wikipedia definition says common usage of the word ‘typo’ extends to mean errors in grammar and word form. That’s what we have here. Take a look at the words on the labels…
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Marmite evangelism
If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite. This quintessentially British product first began manufacture in 1902 in Stoke on Trent. Today, it’s sold all over the world. The brand is owned by Unilever.…