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Category: Advertising

  • A cocoon of life within

    An almost organic shape, a skin that provides some unique functionality and a curious name are three characteristics that mark the Cocoon, a new clamshell 3G mobile phone from O2 launched in the UK in August. I’ve had one to…

  • Playing the energy game

    One public affairs campaign that I’ve been paying attention to for the past year is willyoujoinus.com, the campaign sponsored by Chevron Oil that’s about drawing attention to energy conservation and climate change and which I first heard about in February…

  • Japanese Wall Street to open in Second Life

    So businesses don’t think Second Life is worth investing their time and money in? Tell that to Dentsu and the financial community in Japan. The Japanese advertising firm is launching ‘Virtual Tokyo,’ a virtual megalopolis that will open its doors tomorrow…

  • Maximizing junk mail from the receiver’s viewpoint

    I got sixteen individual items of junk mail through my letterbox this morning. Home furnishings, credit card offers, pizza restaurants, insurance… it goes on and on. Much of it has the pseudo-personal approach of “specially delivered to you by hand,”…

  • Welcome AdAge Power150 visitors

    Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to…