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Category: Advertising

  • It’s time to unveil crayon

    The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman. The new company is called crayon and will be…

  • Joseph Jaffe on Picnic 06

    New-marketing pioneer and author Joseph Jaffe was in Amsterdam at the end of the past week to deliver a presentation at Cross Media Week (aka Picnic 06) on Friday. Picnic 06 is the first of an annual event focused on…

  • Real-world opportunities in Second Life

    Lest you think I’m addicted to the latest flavour of Kool-Aid with my recent commentaries about Second Life, this post isn’t to do with the fun times you can spend in world (see, I’m getting to know the lingo). This is…

  • Letting go of brand control

    Leo Burnett, one of the world’s biggest advertising agencies, has urged marketers to learn from consumer-created content on websites such as YouTube.com, which now has greater reach among some US audiences than MTV, the music broadcaster, the Financial Times reports.…

  • Personal attention-getter

    I usually dump all promotional mail I receive with little more than a cursory glance at it. I’m talking about physical mail, the stuff that’s delivered by a real human being, aka the postman. But a mailing I received today…