Category: Advertising
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Are you curious?
Well, it got my attention, whatever it is. Ninety minutes before finding out…
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The numbered days of traditional ad creation
Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday. Run by Mozilla, the contest resulted in over 250 30-second advertising videos being created and submitted by Firefox enthusiasts. Last week, Mozilla began…
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Starwood blog misses the point
Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com. But its initial approach to the genre has as much in common with…
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Truth in advertising?
This looked interesting (in a “hmm, reminds me of the million dollar home page idea” sort of way) – an advertising site that includes only blogs. Then I read what BoingBoing’s Xeni Jardin had to say about it: BoingBoing reader…
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Measuring listeners and podcast advertising
As a podcaster, I could tell you exactly how many copies of each edition of For Immediate Release: The Hobson & Holtz Report are downloaded. I can also tell you which podcatcher or distribution services downloaders use. I can even…