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Category: Blogging

  • Edelman earns a break

    I’ve just finished listening to the latest episode of EARshot, the podcast from Edelman PR ably hosted and produced by Phil Gomes on October 27. What’s especially interesting about this 35-minute podcast is that it’s a recording of an internal…

  • Why blogging matters to marketers

    Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: […] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging…

  • Conversations in the pub

    Last week during the Melcrum communications conference in London, Debbie Weil and I organized a get-together with some bloggers which took place in a pub on Wednesday evening. Those who came and became part of a great evening were Matt…

  • Edelman’s fall from blogosphere grace

    Oh dear. No sooner than it seemed that the blogosphere kerfuffle about Edelman PR and the fake Wal-Mart blog was settling down comes another revelation that the PR firm is behind two more fake blogs it has created for its…

  • Questionable judgment by Edelman in fake blog fiasco

    Being largely offline for much of this week (and last) has been a mixed blessing. On the one hand, I’ve been able to devote most of my attention to family-related things to do with my move to the UK last…