Category: Blogging
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Disclosure and transparency: It’s PR 101
Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday. Concise recap: This is about US retailer Wal-Mart and how they are…
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New book on blogging for business
Among the pile of mail yesterday awaiting my return from the US was a package from Kaplan Publishing containing a copy of Shel Holtz‘ and Ted Demopoulos‘ new book, Blogging for Business: Everything You Need to Know and Why You…
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A whiff of window-dressing in Wal-Mart’s blogger relations campaign
When I first read Tuesday’s New York Times story about Wal-Mart, bloggers and Edelman PR, my mixed reaction included one of incredulity. This story is about US retailer Wal-Mart and how they are reaching out to bloggers as part of…
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Diem carp’d
Hugh and I were exchanging some emails about my little faux pas over my previous post about Edelman (re a story that turned out not to be true). Mea culpa, said Hugh. A kind response, but it was more to…
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The time is right for Naked Conversations
Robert Scoble reports a big upward blip in sales of Naked Conversations, the business book on blogging he co-authored with Shel Israel: I was talking with Richard Edelman yesterday (his blog is here) and he told me he bought about…