Category: Books
-
First FIR Book Club meeting on Jan 27 with guest author Christopher Barger
Friday, January 27, 20112pm EST, 7pm GMT, 11am PSTListen online We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher Barger. They’ll talk for a few minutes, then open it up to your…
-
FIR Book Review: The Like Economy
The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description: “Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re…
-
Ebooks: the next online battleground
Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product,…
-
FIR Book Review: ROI of Social Media
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment…
-
FIR Book Club starts in January 2012
Welcome to the FIR Book Club. You already think of FIR as the podcast where you find out what’s making news and why in the worlds of public relations, social media, and communication. Now, the FIR book club – announced…