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Category: Books

  • FIR Book Review: Humanize by Jamie Notter and Maddie Grant

    Humanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description: “Knowing the tools of social media is a must for successful marketing these days, but…

  • FIR Book Review: Think Before You Engage by Dave Peck

    Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck. FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the…

  • Starting up The Social Media MBA

    Earlier this year, I was invited to contribute content for a new business book on social media. That book, The Social Media MBA, is now done and dusted as it were and will be in bookshops and online in January…

  • The biography of the moment

    I turned on my Kindle first thing this morning, and there it was – the Steve Jobs biography. I pre-ordered the Kindle edition when it was announced some months ago. Since then, comment and opinion about the widely-anticipated book, published…

  • FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

    The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a…