Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description: “Enchantment, as defined by bestselling business guru Guy Kawasaki, is not…

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber. FIR Book Reviews editor Bob LeDrew reviews Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber, founder of Weber Shandwick. From the inside…

Measure What Matters by Katie Paine. FIR Book Reviews editor Bob LeDrew reviews Katie Paine’s latest book, Measure What Matters. Katie – longtime friend of FIR – previously wrote Measuring Public Relationships. From the inside front cover of Measure What…

The Thank You Economy by Gary Vaynerchuk. FIR Book Review editor Bob LeDrew reviews Gary Vaynerchuk’s new book, The Thank You Economy. Vaynerchuk earlier hit the bestseller charts with Crush It. He oversaw spectacular growth of Wine Library through the…

Welcome to the Fifth Estate, by Geoff Livingston. FIR co-host Shel Holtz reviews Geoff Livingston’s Welcome to the Fifth Estate. Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social…