Category: Books
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FIR Book Review: The New Small by Phil Simon
The New Small: New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, by Phil Simon FIR Contributor Donna Papacosta reviews Phil Simon’s The New Small. According to the book’s website, "…you’ll discover how companies creatively and intelligently…
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FIR Book Review: Resonate by Nancy Duarte
Resonate: Present Visual Stories that Transform Audiences, by Nancy Duarte FIR Book Reviews editor Bob LeDrew reviews Nancy Duarte’s Resonate. According to the Amazon.com review, “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many…
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FIR Book Review: UnMarketing by Scott Stratten
UnMarketing: Stop Marketing, Start Engaging, by Scott Stratten FIR Book Reviews editor Bob LeDrew reviews Scott Stratten’s UnMarketing. According to the official Amazon.com review, "UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right…
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FIR Book Review: Deadly Spin by Wendell Potter
Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans, by Wendell Potter. FIR Book Reviews editor Bob LeDrew reviews Deadly Spin by former CIGNA PR executive Wendell Potter. According to…
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Introducing Bob LeDrew, FIR’s new book review editor
Your FIR co-hosts are delighted to welcome Bob LeDrew as the new editor of our book review feed. We started the book review podcast as a means by which we can share our views of books related to the themes…