Category: Books
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FIR Live #19: Empowered Co-Authors Josh Bernoff and Ted Schadler
Content Summary: Josh Bernoff and Ted Schadler, co-authors of the new book, Empowered, discuss how employee HEROes can drive customer service and satisfaction if their employers are willing to empower them. The book, a follow-up to Groundswell which Bernoff co-wrote…
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Next FIR Live on Oct 9 with Josh Bernoff and Ted Schadler
Companies that encourage their HEROes – the label Josh Bernoff and Ted Schadler apply to highly-empowered and resourceful employees whose experiments and innovations on customers’ behalf result in extraordinary customer service – reap the benefits. That’s the subject up for…
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FIR Interview: Jeanne C. Meister, co-author, "The 2020 Workplace"
By 2020, five distinct generations will be employed by organizations, presenting a broad set of challenges and opportunities for organizations. The 2020 Workplace is based on two comprehensive studies conducted by the authors, Jeanne Meister and Karie Willyerd, exploring the…
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Are ads in books such a bad idea?
I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors…
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FIR Interview: David Meerman Scott on "Marketing Lessons from the Grateful Dead"
David Meerman Scott, author of The New Rules of Marketing and PR and several other books, collaborated with Hubspot CEO Brian Halligan to write Marketing Lessons from the Grateful Dead. The iconic jam band – the most successful touring band…