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Category: Books

  • FIR Book Review: Open Leadership by Charlene Li

    Open Leadership: How Social Technology Can Transform the Way You Lead is the new book by Charlene Li, founder of Altimeter Group and co-author of Groundswell. FIR co-host Shel Holtz and TWI Surveys president Ryan Williams set out to produce…

  • A guide to writing for the world

    Much of what we write these days is for publication electronically in some form. Email, text messages, Twitter, social network walls, blog posts, web pages, you name it, we’re writing it. With so many people writing so much stuff, often…

  • FIR Book Review – Zappos’ Tony Hsieh and Delivering Happiness

    Delivering Happiness: A Path to Profits, Passion, and Purpose is the new book by Tony Hsieh, the CEO of Zappos.com. A combination of memoir, essays, business lessons, inspiration and a bit of zen, the book recounts the road taken by…

  • Just published: Toby Bloomberg’s business book of interviews via Twitter

    Just over a year ago, I took part in an experiment – creating the content of a business book wholly via Twitter. The "Twitter book" called Social Media Marketing GPS was the idea of social media marketing diva Toby Bloomberg…

  • PR Week PowerBook: genuine influence or simply a popularity list?

    PRWeek has published the PRWeek PowerBook 2010, a 106-page A5-size book sub-titled “The definitive guide to the most influential people in PR” in the UK. The publication was launched at a shindig in central London last week, which I went…