Category: Books
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Three books for recommended reading
I’m not a great reader of business books even though there are some 20 such volumes sitting on my office bookshelf, all read and mostly not remembered. Recently, though, there has been a slew of excellent and compelling business writing…
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FIR Book Review – Measuring Public Relationships: April 20, 2008
The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications. Written by Katie…
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FIR Book Review – WordPress for Dummies: November 27, 2007
One of the most popular platforms for creating and managing a blog is WordPress. From its origins in 2003, WordPress has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and…






